From:	Mark Feldman <pcgpe AT geocities DOT com>
Newsgroups:	comp.os.msdos.djgpp,rec.games.programmer,alt.comp.shareware.for-kids
Subject:	Re: Publishing a game
Date:	Thu, 23 Jan 1997 03:15:41 -0600
Organization:	Blue Dawn Interactive Inc
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Message-ID:	<32E72C3D.637F@geocities.com>
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Joel Skrepnek wrote:
> 
> >
> >I think because the alternative to this '10%' is probably '0%'.
> >in other words, they need the publishers.
> 
>         Ok, so how much of that 90% goes to publishing costs.
> Couldn't a larger company like Origin self-publish their titles and
> save themselves the cost of a middle-man (or woman).  Does this
> happen?

Yep! Why do you think all the game companies ask you to register your
software? It's so they can send you junk mail and hopefully get a direct
sale. If a company sells through a retailer they'll typically make
$5-$10 per unit, but if they sell directly to you then they make the
entire profit, minus packaging and postage. This is one of the main
advantages to publishing via shareware on the net: you get a ton of free
advertising and you force the consumer to buy directly from you.

Cheers,

Mark Feldman
http://www.geocities.com/SiliconValley/2151

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